Youth Farm Rebrand

Youth Farm Rebrand

Youth Farm and Market Project is an organization that develops children through to adulthood using the farm to fork agricultural process. Like the crops they plant, the directors at YFMP knew that in order to keep growing, gain more support, and establish a reputation of leadership the brand needed a little tender loving care. Led by Kris Lindquist, the all volunteer EPIC rally team of 9 suggested a name change, and with the client blessing, the organization became Youth Farm. Within 8 weeks, maintaining a primary goal of creating a fresh brand all of Youth Farm participants would embody, using sound strategy and creative vibrancy, our team crafted identity pieces including extensive collateral, a website, banners, produce stickers, and stencils. Now every YF member can be proud brand advocate, when and wherever needed.

PROJECT DETAILS
Title: Youth Farm Rebrand
Client: Youth Farm
Design TeamEPIC: Engaging Philanthropy, Inspiring Creatives 
Kris Lindquist, Creative Lead; Lauren Buckley, Writer/Strategist; Matt Woestehoff, Business Dev and Operations; Paul Sieka, Designer; Haley Kilgour, Program Director, EPIC MN; Ali Rogers, Photographer & Videographer; Colin Steinmann, Front-End Dev, UX/UI Interactive Designer; Darrell Eager, Photographer; Michael Simon, Art Director
Category: Professional

ENVIRONMENT
With simpler, cleaner, and clearer branding pieces, now Youth Farm can use a single collateral piece instead many, with a push to the refreshed website and social media applications to do the heavy lifting.

PEOPLE
The shorter brand name, combined with branding materials every participant is proud to display and share encourages members to share and the public to be more receptive to a more viable brand.

ECONOMY
Reducing reliance on printed material for information, while refreshing and creating the multi-faceted digital presence increases public perception and financially viable value. Youth Farm is now easier to share, see, and understand for anyone curious or seeking to make a statement on the brand’s behalf. Doing this within an 8-week time frame, though providing over $100,000 worth of branding, for free, saved Youth Farm more than money but also what could have been a multi-year project.

CULTURE
Intrinsically understanding farming for good is based on healthy cultivation with easy and responsible access, Youth Farm is built on principles of embracing sustainability within food culture. The volunteer EPIC rally team operated within an 8-week window, to help prove that high quality work can be done for high value brands at low cost.
EPIC has created a proven process to bring volunteer creatives together to use our talent for good, serve our community and create social change. EPIC’s inaugural Minnesota creative team proved it takes 8 weeks and 9 volunteers to farm and grow a fresh idea.

PROJECT SUMMARY
Youth Farm and Market Project is an organization that develops children through to adulthood using the farm to fork agricultural process. The goal of this progressive model is to increase the collective affect youth can have on the world around them. Much like the crops they plant, the directors at YFMP knew that in order to keep growing, gain more support and establish a reputation of leadership of the brand needed a little tender loving care. Executive Director, Gunnar Liden and members of the board came to EPIC with the seeds of an idea and together with our team we cultivated a fresh take on the Youth Farm brand.

Led by Kris Lindquist, Design Director of FAME Minneapolis, our EPIC volunteers immediately got their hands dirty. We suggested a name change and with the client’s blessing Youth Farm and Market Project quickly became Youth Farm. That was just the beginning, with a new name in tow the team created a fresh identity that was both creatively vibrant and strategically sound. It was EPIC’s goal to create a brand that we could give back to the kids, volunteers and directors who make up the heart and soul of the organization. When the rally finished, the team had crafted voluminous collateral, a website, banners, produce stickers and stencils that could be used when and wherever the brand wanted to make a statement.

From the smiles on the kids’ faces to the tears that the board members shed at the final presentation, it is safe to say that the new Youth Farm brand is just another successful story for EPIC. As the inaugural Minneapolis rally, it is fair to say that the Twin Cities have put their name on the map as another strong member of the EPIC family and proof that Minnesota has a robust creative community eager to use their talents for the greater good.