3rd Place

The Nature Conservancy Fact Sheets

Hanna Design: Cindy Hanna, Crystelle Burns

Sustainable Organization

Project goal:

During late 2007 and mid-2008 the Colorado Chapter of The Nature Conservancy participated in an ambitious global fundraising campaign – a worldwide call to action – to ensure the Earth's natural resources remain healthy and productive. The Colorado "Campaign for a Sustainable Planet" was called "Countdown Colorado." Nationally the goal was to raise a total of $70,000,000.

Project result:

Hanna Design prepared seven fact sheets that spelled out Colorado's challenges and the fundraising goals for the program. We indicated the urgency of the request with graphics that symbolized a ticking clock. The sheets also featured a common design grid, and wonderful Nature Conservancy photography. The fact sheets were provided in a packet to donors known for their generosity to the Conservancy and their causes. The campaign was off to a very successful financial start until it was slowed by the economy. The Nature Conservancy was an early adopter of environmentally conscious printing. They always insist on soy inks and recycled, forest friendly stock. The piece was printed locally at Keyline (now Vision Graphics) and delivered to the Boulder, CO for distribution.